How to investigate a critical evaluation of consumer's mobile phone Dissertation

How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK - Dissertation Example ......03 2.2 Relevant Researches†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.05 3. RESEARCH METHODOLOGY AND ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...08 3.1 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..08 3.2 Sample†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...09 3.3 Research Tool†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦11 3.4 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦...12 3.5 Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 3.6 Ethical Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..13 3.7 Reliability and validity concerns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦14 3.8 Time scale and Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 4. DATA PRESENTATION AND CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 1. INTRODUCTION This paper proposes a dissertation, exploratory in nature in order to identify the factors which influence consumer behaviour in purchase of a mobile phone among university students in London. The main goal is to come up with an explanation of consumer’s choice behaviour in light of the factors which influence their preference of one mobile phone over the other. 1.1 Research Aims The purpose of this st udy is to explore consumer preferences in case of mobile phone purchase among the university students living in London. The aims of this research are therefore: i. To determine which mobile phone brand is most popular among university students in London. ii. To find out what factors influence the preference choice among university students in London while purchasing a mobile phone. 1.2 Research Objectives Following are the objectives for this research, designed to cater the fulfilment of research aims as previously mentioned: i. To conduct a survey based on a specially designed questionnaire meant to gauge the factors which play role in customer’s mobile phone buying behaviour, like: Brand name, price, quality and features offered etc. ii. To find out which mobile phone brand is more popular among university students in London and why is it so. iii. To conduct focus group sessions with a small group of participants to explore the factors involved in consumer behaviour with re spect to purchasing of a mobile. 1.3 Research Question The questions being addressed in this study are to identify the most popular mobile phone among university students in London and to explore the main factors which govern the customer’s choice preference in the purchase of a mobile phone; brand name, price, features offered, quality, past experience of using a mobile etc. 1.4 Rationale for research This topic was chosen for research because it is of interest for the researcher personally and is related to the field of the researcher as well. As the literature review section will reveal, there is ample literature on consumer’s choice behaviour, but there are very few mobile phone brand specific studies and even fewer studies which have specifically explored the area. Although different socio economic, self concept, attribution and learning theories have attempted to explain choice behaviour in consumers, there is no single theory explaining the choice behaviour

The Mentoring Process in Professional Nursing Research Paper

The Mentoring Process in Professional Nursing - Research Paper Example Those educationists who gained formal education to conduct the role of educating nursing students are experiencing various problems. Those who have attained the role of being a faculty member in the profession of nursing are expected to figure out complex issues experienced by the system of health care and to help graduates prepare for being able to analyze and make decisions for situations that are novel to them and these faculty members are even responsible for making the students ready to accept and facilitate change. These members of the faculty are even required to take the role of researchers, promote the profession and even provide their services to the institutions and health care settings they are associated with. A nurse educator has to fit in various roles and the nurse educators are not ready to provide services for all these roles and it is becoming really hard for them to balance their career and their lives in such complex situations. Body The concept of mentoring is a renowned one and used in almost every field to aid individuals to adapt new roles with the assistance of socialization. The conventional relationship between a mentor and his protege used to be of a kind in which the mentor used to provide the pathway and the guidance to the protege and the protege used to follow those methods and guidelines to learn, the relationship between these two individuals used to be supportive in nature. Roche states that those individuals who are able to learn through this method experience great success in career and at a very early age they start working at the management level of the organization. This type of relation ship is very renowned but this type of relationship is not the only relationship that exists between a mentor and mentee. Other methods of mentoring include peer mentoring, where nursing faculty who are at the same stage of their career and work at the same hierarchical level, use their information to assist each other (Grossman, 2012, p .16). Another method of mentoring is recognized as Co-mentoring, in this kind of mentoring program, the teacher and the student both participate equally; the teacher conducts the job of teaching as well as listening (Grossman, 2012, p.16). These two mentoring processes rely heavily on communication and empowering of student and teacher. According to Boice, the new members of the faculty of the profession of nursing experience diminished support from the peer members and this support helps them in eliminating the feeling of isolation they experience in their everyday lives (Utley, 2010, p.338). Boice further states that co-mentoring and peer mentoring are mentoring techniques that does not only benefit the new members of the faculty; it even benefits the experienced ones (Utley, 2010, p.338). The involvement of the new faculty members to the mentoring process is of high benefits because these members bring in new ideas and challenges that the experienced ones might be unaware of. The process of peer mentoring recognizes the fact that even the newer members of the faculty have a lot of information and experience to share and when they participate they feel important and are able to address their issues (Jokelainen, 2011). All the three models of mentoring, collaborative, peer and traditional mentoring process are of great value and none of them can be recognized as obsolete. The base of any mentoring process is communication with other faculty members and sharing of ideas and